Emflowerment

Emflowerment is a luxury or premium ready-to-wear brand, which is inspired by the feminist revolution of the 60s and 70s. The main message of the brand is empowerment through the joy of living, self-assertion, colorful , flower power. The atmosphere is between the firm demands of the 60's and the “peace & love” attitude of the 70's.

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How to reinvent codes that revolutionized the fashion world on the inspiration of the 70s.

There is the questioning of integrating a universe, an environment and a way of thinking. By taking up the codes of the end of the 60's with the acquisition and acceptance of pants, of the masculinized silhouette. Through this feminist revolution, women seek to emancipate themselves in order to regain control over their life, their values, their femininity, their motherhood… From there was born the mini skirt, symbol of feminine power and assumed sexuality. We arrive in the 70's where the genres mix and where the silhouettes become androgynous. The comfort of the clothes becomes essential, the dresses are XXL, the skirts are lengthened. Tailoring integrates the feminine wardrobe.

Nowadays, socio-cultural questions about the place of women in society have evolved but remain relevant today. Like a touch of nostalgia which turns into a real daily engine in the fight for social equality for women and people with diverse identities (transgender, queers, agenres…).